▲ Seaweed chips, so green. Photo courtesy of Dora's Daily Dish
Seaweed potato chips are on the horizon, says a new survey from Plano-based Frito-Lay.
According to Frito-Lay's annual "U.S. Snack Index" survey, seaweed is a hot up-and-comer, along with middle-Eastern flavors tahini and turmeric. Globalization is the big trend, with consumers craving more flavors from their snacks and other food items.
The survey found that:
▶ More than two-thirds (69 percent) say they eat globally inspired foods and flavors at least once a month
▶ More than three-fourths (76 percent) like to try flavors from places and cultures that are not their own
What do we want? Global flavors. When do we want it? Now.
"What Americans choose to eat has become a complex mishmash of cultures and spices well beyond ethnic or traditional silos," says Dr. Christine Cioffe, research and development VP for Frito-Lay's parent company PepsiCo. "That's why we maintain a proprietary database of more than 1,000 global flavor variants and employ hundreds of culinary experts and scientists dedicated to exploring new tastes and flavors."
The Index also found that 74 percent of respondents are willing to try new types and flavors, rather than purchase snacks they've already had.
"It's given us a tasty challenge — to predict, respond, and adapt to rapidly expanding consumer preferences with speed and agility by leveraging technology to ensure we can get consumers exactly the snacks they want exactly where they want to buy them," says Michael Lindsey, whose title is chief transformation and strategy officer for Frito-Lay North America. You expect to read a long sentence about leveraging technology from a guy with a title like that.